SEO + PPC + conversion intelligence

Find what is leaking before you spend more on marketing.

Run a website, SEO, PPC, landing page, and tracking audit using your URL, manual analytics data, or connected Google accounts.

Start Audit

No Google API access required — start with just your URL.

8: Audited areas
SEO + PPC: In one report
No API: Required to start

Search Funnel Score

bright-lawn-care.com

Live

64Search Funnel

SEO71

PPC58

Tracking43

Top leak

Service-specific ad clicks are landing on a generic homepage with no form above the fold.

Three ways to audit

You do not need Google API access to get value

Start with just a URL, add your own numbers for a much stronger report, or connect Google for the deepest audit. Pick the level that fits you.

URL-only

Enter a website and get SEO, technical, landing page, and AI-search findings.

Your entire search funnel, scored

srchr looks across SEO, paid search, and conversion tracking — then tells you exactly where traffic leaks and what to fix first.

SEO Foundation

Titles, metadata, headings, internal linking, and on-page signals that help search engines understand your site.

Technical SEO

Crawlability, indexation, sitemaps, redirects, and Core Web Vitals that quietly gate your organic visibility.

AI Search Readiness

Whether your content is crawlable, helpful, and structured well enough to surface in AI and generative search.

Keyword Strategy

The terms you rank for, the demand you're missing, and how organic and paid keyword coverage line up.

Google Ads / PPC

Campaign structure, match types, spend efficiency, and the queries quietly draining your budget.

Landing Page Conversion

Whether your pages are message-matched, fast, and built to turn a click into a call, form, or booking.

Conversion Tracking

Verify GA4 and Tag Manager actually capture calls, form fills, and purchases the right way.

Budget Allocation

Where to reallocate spend across campaigns and channels for more conversions at lower cost.

SEO + PPC together

They work best as one system

Organic and paid search aren't rivals — they reinforce each other. srchr scores both, and the conversion tracking that ties them together.

SEO builds durable visibility

Organic visibility compounds. By helping both people and search engines understand your site, SEO earns traffic that keeps working long after the work is done — no spend required to stay visible.

PPC creates fast visibility

Paid search puts you at the top today. But it only pays off when tracking is accurate, landing pages are message-matched, and account structure is sound — otherwise you're buying clicks that never convert.

Ethical, people-first, always

srchr recommends fundamentals, not hacks. No tricks, no keyword stuffing, no guarantees of rankings or results — just clear, honest guidance built for real customers and real businesses.

Example insights

The kind of findings you'll get

Specific, prioritized, and tied to your data — not generic advice.

critical

Your ads are getting clicks, but the landing page has no visible form above the fold.

Landing Page Conversion

medium

Your highest-impression organic queries are not represented in paid search.

Keyword Strategy

critical

Your GTM container is missing phone-click conversion tracking.

Conversion Tracking

high

Your campaign is sending service-specific traffic to a generic homepage.

Google Ads / PPC

medium

Your ad group has too many mixed-intent keywords.

Campaign Structure

critical

Your page has crawl/index issues blocking organic visibility.

Technical SEO

Connected Google data

Connects to the data you already have

Optional, read-only connections deepen the audit. Tokens stay server-side and your Tag Manager access is read-only — srchr never changes your account.

Google Ads

Campaigns, spend & conversions

GA4

Behavior & conversion events

Search Console

Organic queries & demand

Google Tag Manager

Tracking & tag coverage (read-only)

PageSpeed Insights

Core Web Vitals & performance

Tokens stay server-side · GTM access is read-only

AI Search readiness

Ready for AI search — the honest way

srchr scores how likely your content is to surface in AI and generative search by measuring real fundamentals — not by chasing fake “AEO/GEO” hacks.

Crawlable & accessible

AI assistants and generative search can only cite content they can actually reach. srchr checks that your pages are crawlable, indexable, and free of blocking issues.

Helpful, first-hand content

Generative results favor genuinely useful, experience-backed content. We score depth, clarity, and structure — not gimmicks.

No fake AEO/GEO hacks

We explicitly warn against thin AI-spun pages, keyword stuffing, and “AEO/GEO” shortcuts. They don't last, and they risk your reputation. Strong fundamentals win.

We explicitly avoid thin AI-generated pages, keyword stuffing, and shortcut “AEO/GEO” tactics. Crawlable, helpful, first-hand content is what actually earns visibility.

Who it's for

Built for local businesses and agencies

Local service businesses

Stop guessing where your marketing dollars go. Get a clear plan to win more calls, bookings, and customers in your area.

Agencies

Audit prospects in minutes, win pitches with real data, and show clients exactly what to fix first across SEO and PPC.

In-house teams

Pressure-test your own site and account, catch tracking gaps, and build a roadmap leadership can rally behind.

Find the leaks in your funnel

See your website, SEO, Google Ads, and conversion tracking scored in one report — with a prioritized list of what to fix.

Start Audit

No Google API access required — start with just your URL.